Successes

"WPROST" WEEKLY - number 1 among opinion-forming weekly magazines

For the last 25 years "WPROST" weekly has been the symbol of bold and uncompromising journalism. It has never been held hostage by any political party nor has it ever believed in leniency for the untouchables. Our journalists and publicists are renowned for their readiness to put forward bold and controversial opinions. "Wprost" has always been a staunch ally of big business representatives and a devout advocate of a free market economy and the middle class. The magazine's influence is enormous. For years "Wprost" has been recognized as a highly effective advertising medium by the biggest domestic and foreign companies. Its financial results, the best in the market segment of opinion-forming weeklies, are the proof of that. The magazine also plays a key role in the shaping of opinions in Poland. It annually awards the Kisiel Prize and the Man of The Year title - both of which belong to the category of the most prestigious distinctions in Poland.

NUMBER 1 OPINION-FORMING WEEKLY

For many months now "Wprost" has been the number one opinion-forming weekly magazine in Poland. It is the most frequently bought, most willingly read and the most influential opinion-forming weekly in this segment of the market. It also has the most popular website and the highest advertising revenue among Polish opinion-forming weeklies. In July 2007 "Wprost" came first in all rankings measuring the market position of opinion-forming weeklies. "Wprost" will celebrate its 25th anniversary in December 2007.

Sales

Average total sales of "Wprost" are 176, 724 copies - an increase by 18.1 % in comparison to the analogous period in 2006. "Polityka" came second with its average sales of 171, 819 copies in July while "Newsweek Polska" occupied the third position on the list of best Polish opinion-forming weeklies with the sales of 133, 313 copies (Source: ZKDP).

"WPROST" - MOST OFTEN BOUGHT OPINION-FORMING WEEKLY IN JULY 2007
"Wprost" 176,724 copies
"Polityka" 171,819 copies
"Newsweek": 133,313 copies
Source: ZKDP

Readership

In July 2007 "Wprost" led the ranking of most frequently read opinion-forming weeklies in Poland. 11.25% of the Poles confirmed having read the magazine in that period. It was followed by the weeklies "Newsweek" (10.30%) and "Polityka" (7.75%) (Source: Polish Readership Survey, CCS factor, all respondents).

"WPROST" - MOST OFTEN READ OPINION-FORMING WEEKLY IN JULY 2007.
"Wprost" 11.25%
"Newsweek" 10.30%
"Polityka" 7.75%
Source: Polish Readership Survey, CCS factor, all respondents

Citations

As far as the newsweeklies are concerned, "Wprost" also goes unmatched in the ranking of most influential Polish media published by the Institute of Media Monitoring. In July 2007 the information published by "Wprost" was cited as many as 1,096 times by other media, compared to 314 citations for "Newsweek" and 151 citations for "Polityka". (Source: Institute of Media Monitoring).

"WPROST" MOST FREQUENTLY CITED OPINION-FORMING WEEKLY IN JULY 2007
"Wprost" 1,096 CITATIONS
"Newsweek" 314
"Polityka" 151
Source: Institute of Media Monitoring

Website

In July 2007 www.wprost.pl website had as many as 3.6 million viewings. In the same period www.polityka.pl website recorded 1.2 million viewings and www.newsweek.pl website - 0.4 million viewings. (Source: Megapanel PBI/Gemius).

WPROST.PL - MOST FREQUENTLY VISITED WEBSITE AMONG OPINION-FORMING WEEKLIES IN JULY 2007
"Wprost" 3, 642, 078 viewings
"Polityka" 1, 219, 626 viewings
"Newsweek" 445, 309 viewings
Source: Megapanel PBI/Gemius

Advertising revenue

In July 2007 "Wprost" grossed in advertising revenue 1 million PLN more than "Newsweek" (which came second) and over 3 million more than "Polityka". In the same period "Wprost"'s advertising revenue was 8, 684, 733 PLN (Source: Expert Monitor, only pricelist prices without discounts and magazine self-promotion ads).

"WPROST" - HIGHEST ADVERTISING REVENUE AMONG POLISH MAGAZINES IN JULY 2007.
"Wprost" 8,684,733 PLN
"Nesweek" 7,649,074 PLN
"Polityka" 5,617,040 PLN
Source: Expert Monitor (only pricelist prices without discounts and magazine self-promotion ads)

THE BEST OPINION-FORMING WEEKLY

"Wprost" weekly is the most influential opinion-forming newsweekly in Poland. According to the Institute of Media Monitoring, information published by "Wprost" was cited by other media as many as 5, 467 times between January and July 2007. By way of comparison, for "Newsweek Polska" the result was 2, 528 citations and for "Polityka" - just 782. This year "Wprost" has stirred public interest with its cover featuring Angela Merkel with the Kaczyński brothers and by revealing the recordings of Józef Oleksy and Father Rydzyk. It has also published information about Archbishop Stanisław Wielgus's contacts with the communist secret police under the former regime.
Since January 2007 "Wprost" weekly has continued to occupy the fourth position among the most frequently cited Polish media, giving way only to the biggest national dailies: "Rzeczpospolita", "Gazeta Wyborcza" and "Dziennik".

Number of references between January and July 2007

CUSTOMER TRUST

For many years "Wprost" has enjoyed the highest level of popularity among advertisers. In 2006 its advertising revenue was 121 million PLN - 9 million more than the revenue of "Newsweek Polska" and 19 million more than "Polityka". As far as advertising revenues are concerned, "Wprost" is the leader not only among the newsweeklies, but also among all Polish magazines.

"Wprost"'s net advertising revenue since 2003 according to Expert Monitor (without self-promotion ads)

MOST FREQUENTED WEBSITE

To the great extent "Wprost" owes its leading position in the ranking of most frequently cited magazines, as well as its status of the leading opinion-forming weekly, to its website Wprost.24. The website has been operating since mid-January 2007, publishing current and up-to-date information brought in by the magazine's journalists. Wprost.pl was second only to Onet.pl. in the ranking of most frequently cited Internet portals published by the Institute of Media Monitoring.

"Wprost"‘s website is visited by 503, 057 users every month (3, 642, 078 viewings) according to the Mega Panel's report for July 2007.

May 2007	unique users	number of viewings
wprost.pl	278 013	1 709 218
polityka.pl	112 175	1 202 873
newsweek.pl	95 735	573 635
Source: Mega Panel - May 2007

June 2007	unique users	number of viewings
wprost.pl	294 127	2 862 522
polityka.pl	137 529	1 097 271
newsweek.pl	86 051	484 869
Source: Mega Panel - June 2007

July 2007	unique users	number of viewings
wprost.pl	503 057	3 642 078
polityka.pl	160 343	1 219 626
newsweek.pl	80 687	445 309
Source: Mega Panel - July 2007

THE SALES OF "WPROST"

According to the latest data published by the Association of Press Control and Distribution, in June 2007 "Wprost" enjoyed the total sales of as many as 156, 156 copies, more than any other opinion-forming weekly publication in this segment of the market. It constitutes a 16% increase in the magazine's sales in comparison to the analogous period last year.

WPROST - 176 724 copies (total sales)
POLITYKA - 172 161 copies (total sales)
NEWSWEEK POLSKA - 133 113 copies (total sales)
PRZEKRÓJ - 69 054 copies (total sales)
Data concerning opinion-forming weeklies in July 2007 published by ZKDP in mid-September 2007